Profile Foundation Having a solid foundation to your LinkedIn profile is more important than you skills, your offer, and your message scripting. How do I build

As one of my favorite authors put it, “don’t make me niche slap you”.  This term refers to jumping between niches too often because you

First, you need an offer inside of that message specific to it’s recipient. What’s an offer to begin with? The ONLY way to conduct business

First Marketing Pillar Niche – Your ideal group of prospects or referral partners. When selecting a niche, ask yourself these questions: What products do I

Sales Navigator Sales Navigator is a product offered by LinkedIn that is a database of all their current members that sales professionals can use to

High-performance LinkedIn content has 3 different parts: – The Meat – The Trailer – The Takeaway & CTC I use this to write a piece

Consumer campaigns / Alumni Marketing Business to Business Marketing Referral Partner Campaigns