How To Build A Winning LinkedIn Profile

Profile Foundation Having a solid foundation to your LinkedIn profile is more important than you skills, your offer, and your message scripting. How do I build a LinkedIn profile made for conversions? Let’s dive in.  I’m going to be using James Watson’s profile as an example below as he perfectly demonstrates this plus a multitude of […]

Riches Are In The Niches

As one of my favorite authors put it, “don’t make me niche slap you”.  This term refers to jumping between niches too often because you don’t make a billion dollars in one niche market.  So how do you select a niche? Selecting a niche is easy, yet you may fail and fail until you succeed […]

How To Write Grand-Slam Messages

First, you need an offer inside of that message specific to it’s recipient. What’s an offer to begin with? The ONLY way to conduct business is through an exchange of value. A trade of dollars for that value. The offer is the first stepping stone to initiate this trade. In other businesses, the offer is […]

Done-With-You Marketing Walk-Through

First Marketing Pillar Niche – Your ideal group of prospects or referral partners. When selecting a niche, ask yourself these questions: What products do I offer OR what products can my preferred lender offer? (EX: Home-town heroes program, 100% doctor financing, foreign national loans, ITIN loan) What do I have past experience in? (EX: School […]

Complete Sales Navigator Guide

Sales Navigator Sales Navigator is a product offered by LinkedIn that is a database of all their current members that sales professionals can use to build a lead list. The issue with Sales Navigator is that you have to get EXTREMELY granular with your searches if you want to get great results. Advanced Search Filter […]

How To Write High-Performing LinkedIn Content

High-performance LinkedIn content has 3 different parts: – The Meat – The Trailer – The Takeaway & CTC I use this to write a piece of content each morning. Consistency is everywhere. Within lead generation, within content, within growing a social audience. So here’s how you begin. The Meat: The first thing I do is […]